Evaluating Reach - what works and how sub-populations differ…
- What works is:
- - Using multiple channels
- - Webinars – can get people in the door who then continue to participate
- - Referrals – can reach fewer people but have higher impact (per person)
- - Events – can encourage participation (especially on-site
- participation), though it can be challenging to break out impacts especially across events
- - Having Champions – can influence/encourage participation
- Sub-populations can differ:
- - Older participants – are a better fit with webinars and in-person relationship channels, and younger participants through online incl. social media channels
- - Website users – can be of different types e.g., “hummingbirds” and in-depth visitors