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Evaluating Reach – Reasons for Participating

Evaluations sometimes report on how clients hear about programs, as well as their reasons for participating (or not). They report on:

- how programs are promoting themselves
- which promotions are reaching clients
- why clients participate
- what makes it more difficult for them to participate and/or
- why they don't participate.

To do this, evaluations tend to use existing documents or data on the promotions being used as well as participant surveys and interviews with key stakeholders.
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